Stop Spinning Your Wheels and Discover How to Build Chiseled Muscle and FREAKISH Strength in Just 8 Weeks!

Deadlift Essentials is a No-Fluff, No B.S. Training Program that Delivers REAL Results.

Isaac Payne
Owner/Strength Coach
Pure Payne Strength and Conditioning


Are you fed up with being weak and feeling like crap? 

Are you sick and tired of your stale workout routine? 

Do you want to pack on some serious muscle and build some strength that'll make you the envy of all your friends?

If you answered yes to even one of these questions, then it's time for you to step your game up.

I'm Isaac Payne, owner of Pure Payne Strength and Conditioning, a premier strength and conditioning facility in Vancouver, BC.  I started off in a shoe box space but now I run a 5000 square foot training facility.

You don't grow into a facility that size without delivering some killer results.  You know why? 

Because if aren't providing great service and constantly evolving to meet yor clients' needs, you won't stay in business very long.  Not only that, you need to be able to cater to all walks of life.  Here, at Pure Payne, I've worked with hundreds of different clients.

I've coached people with a wide range of goals and abilities including:


  • High school and collegiate athletes looking to get bigger, stronger, and faster
  • Women trying to get a bikini body and are sick of wasting their time with jogging and yoga
  • Weekend warriors trying to improve their strength and conditioning
  • Working class men that want to pack on muscle, lose their beer gut and keep joints healthy
  • "Hardgainers" that want to be challenged every time they step into the gym

With over 15 years experience, I've helped a lot of people and I've discovered one BIG thing:

People Waste Too Much Time Getting Far Too Little Results

When I decided to make this training program, my top priority was one thing:


One of the biggest problems with most training programs out there is that they are designed for convenience not effectiveness. 

Don't get me wrong, it's a step up from sitting on the couch stuffing your face with beer and nachos but it's a far cry the strong and chiseled physique that you're really after.

Now, let's take a guy who just bought the lastest home workout program for example.  He's standing in front of the TV throwing sissy jabs and doing jumping jacks trying to get strong and jacked.

Sorry buddy, not gonna happen.

Now, he might break a sweat and feel a little "burn" but that's about it.

So this brings me to my million dollar question.

Why do people continue to waste their time with these "light and fluffy" training programs?

I'll tell you why:

1.  People are always looking for an easy way out.

2. There are very few qualified and knowledgeable fitness professionals who know how to deliver the real goods.

3. High quality programs can be very expensive.

I hate to say it, but the fitness industry is full of hacks that don't have any education or "in the trenches" experience to know what actually works and what doesn't.

After years of trial and error, I finally came up with a high quality program at an affordable price.

This program is Deadlift Essentials.

Deadlift Essentials Uses PROVEN Training Methods that Deliver Real Results

First - Unlike your generic fitness programs, you actually lift real weight and build muscle!

Second - Deadlift Essentials incorporates the most effective exercises that are proven to build muscle.

Third - It's affordable and it kicks ass!

Last but not least - This program requires hard work and effort.  If you're not ready to sweat and get a little sore, then this program isn't for you.

Don't take my word for it, see what others have to say about my training methods:

"I never thought I'd be this strong"

I've been training with Isaac for over 6 years and I've seen tremendous gains in both my strength and muscle mass.  I went from a 275lb deadlift to 425lbs and I've also packed on 12lbs of muscle mass in the process.  I couldn't have gotten such great results without Isaac's help.

Ilia V, Vancouver, BC

"Unique and effective"

Isaac's unique and effective training style has helped me achieve a triple bodyweight deadlift (455lbs at bodyweight of 150lbs) - something I never would have dreamt of in the short couple of years I've been training with him.  I've also gained 10lbs of muscle and I feel better than ever.  Isaac knows how to get the job done.
Hayden R, Vancouver, BC

Deadlift Essentials Will Help You Build Muscle and Strength Without Wasting Your Time

My career in the fitness industry spans over 15 years and I've helped hundreds of people get stronger, leaner, and more conditioned. 

Deadlift Essentials represents all those years packed into a step by step, easy to follow training system.

Pack on Muscle - If you want to build rock solid muscle that's gonna turn heads, you're gonna have to lift some weight.  Period.  Deadlift Essentials incorporates the most effective exercises to help you get jacked!

Build Impressive Strength - Stop wasting your time with sissy exercise bands and build strength that will leave all your buddies at the gym speechless.  Be prepared to make faster strength gains with the use of no nonsense training methods.

Accelerate Your Fat Loss - There's no better way to boost your metabolism than with some good old fashioned strength training.  The weights that you'll be moving will help spike your metabolism and turn you into a fat burning machine.

Short and Intense Workouts - I got good news and bad news.  The good news is you don't need to spend hours in the gym to get the results you want.  The bad news is if you're looking for a workout that doesn't require you to work, then you better find another program.  The workouts in Deadlift Essentials only take 30-40 minutes - a small investment of time for huge gains!

Eliminate Guesswork and Frustration - There's nothing worse than getting to the gym and having no idea what to do.  With Deadlift Essentials, you'll never have to worry about sets and reps again.  This fully detailed program will show you the way, step by step, to amazing results.

Perfect Your Exercise Technique - You can finally stop wondering if you're doing a certain exercise properly.  Deadlift Essentials comes with a full video exercise libray so you can see how perform each and every execise correctly.  This will reduce your risk of injury and make your workouts far more enjoyable.

Simplicity - Building muscle and getting strong doesn't need to be a super complex process.  A consistent execution of the basics is all you really need.  Deadlift Essentials will take all the confusion out of strength training and give you only what works.


Here's Exactly What You'll Get Inside

Deadlift Essentials Training Program - $79 Value

An 8 week training program complete with sets, reps, and rest periods to help you every step of the way.

Deadlift Technique and Common Mistakes -  $29 Value

In this detailed article, you'll discover how to perform the deadlift with proper technique and correct some of the most common mistakes people make with this exercise. 

Full Video Exercise Library - $249 Value

Never worry if you're performing an exercise correctly again.  You'll have access to a full video exercise library to answer all of your questions.

But That's Not All. I've Included Some Awesome Bonuses For You Too!

Bonus #1 - Grit
$39 Value

I always say a strong body requires an even stronger mind.  In Grit, you'll discover 30 ways to build mental toughness, be more productive, and live life on your own terms.  This product is guaranteed to jumpstart your mental game and put you on the right path to success.


I'm Not Done Yet, Here's One More Bonus For You

Bonus #2 - The Pure Payne Nutrition Guide
$39 Value

Inside, you'll discover the best nutrition tips for optimal health and performance.  Finally, get more out of your training by getting more out of your diet.

Total Value of Deadlift Essentials? - $435

Let's put it this way, if you were to fly here to Vancouver and somehow get a 1 hour training session with me, you could expect to pay at least $250/hour and a personalized training program from me would cost at least $500.

It's pretty safe to say that with this package you have all the resources you need to build lean muscle, get stronger, and feel amazing.

What Are You Waiting For?

This Whole Package Can Be Yours For Only $12!

This offer won't last long so take advantage of it while you can.


60 Day Money Back Guarantee

I am so confident that you will be thrilled with your purchase that I am offering a no-questions-asked 60 day money back guarantee. If you're not happy with your purchase, just let me know within 60 days and you'll get every penny back, no questions asked.


Frequently Asked Questions

Q: How many days per week is this program?

A: This program is 2 days per week for 8 weeks.

Q: What equipment do I need for this program?

A: You'll need a barbell, some weight plates and some dumbells. You can do this program at any commercial gym or at home if you have a garage gym.

Q: Is this program OK for beginners?

A: Yes.  Just be sure to check out the exercise library for tips on technique so you perform all the exercises correctly.

Q: What do I do when the program is over?

A: When you've completed the 8 week cycle, you can start a new cycle and try to further improve your gains.

Q: Can I do other workouts while on this program?

A: Yes.  You can still do other upper body and conditioning workouts on the other days you aren't doing Deadlift Essentials.

Q: How long are the workouts?

A: The workouts will take anywhere from 30-40 minutes.

Q: Is this program suitable for women?

A: Yes.  Women can benefit greatly from this program by increasing their muscle tone, getting stronger, and sculpting a leaner physique.

Q: Is this program available in hard copy?

A: No. This product comes in digital format only.  It will be delivered as a PDF and you can print it out on your own if you like.